https://www.jbs.cam.ac.uk/fileadmin/user_upload/research/workingpapers/wp0108.pdf

This paper examines issues in cross-cultural working with information and communication technologies (ICTs), an increasingly common feature of our more globalized world. A theoretical basis for analysis in this area is developed, using concepts drawn from structuration theory. The theoretical basis is illustrated and assessed using three cross-cultural case studies taken from the literature, concerned with software teams, technology transfer, and knowledge sharing. The cases provide examples of major problems of structural contradiction and conflict between cultural groups, but the paper also discusses how to address such problems. It is concluded that globalization processes, facilitated by ICTs, are not leading to simple homogeneity of culture, but rather that a sensitive cross-cultural approach is needed for effective working across cultures. The theory developed in this paper offers a basis for future research and practice oriented to such an approach. (Au)(WP 8/2001)